Quick Tip: The Single Most Important GMail Filter

By December 19, 2011 Posts 4 Comments

If you only have time to create one GMail filter, create this one.

Find any email the HAS the word Unsubscribe and DOESN’T HAVE the words FW or RE and put it in a folder labeled “Optional”

Any email that has the option to unsubscribe from it probably isn’t an essential email. These are the types of emails that may very well include some interesting information but do not require your time if you don’t have it. If you want to be absolutely militant about your optional emails, check out the Technolicious version of this filter.

In case you don’t know how to set up a GMail filter, see the screencast I created below.

http://www.screenr.com/embed/LOps


  • aussieskier

    I also find a ‘Smart Folder’ that searches for the text ‘Unsubscribe’ is very useful for keeping tabs on email lists you are on. It corrals them all in the one place so you can decide which emails to keep receiving and which ones to opt-out.

  • aussieskier

    I also find a ‘Smart Folder’ that searches for the text ‘Unsubscribe’ is very useful for keeping tabs on email lists you are on. It corrals them all in the one place so you can decide which emails to keep receiving and which ones to opt-out.

  • 30StreetStudio

    I would highly recommend using Unroll.me [http://unroll.me] – A fantastic little service that’s all about this.

    • http://www.lessdoing.com Ari M

      1) Optional folder is a built in feature, doesn’t require 3rd party service so more stable and sustainable
      2) Optional folder catches everything before, current, and in the future without doing anything
      3) Unroll creates a single digest of your “optional” info, which goes completely counter to your ability to efficiently process information. You want things broken down into small digestible pieces rather than rolled up into a big unusable blob of information.

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